Upcycler's Lab is a social startup with the vision to change mindset and behaviour around the environment. To do this we create play based products for young children on different environmental concepts. For example we developed a board game to teach waste segregation in a fun and interactive way. Since most behaviour is developed by the age of 9 we develop products for ages 2 to 9. Our products include board games, storybooks and puzzles and cover topics such as waste segregation and ocean conservation among others.